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Metadata in HTML plays a crucial role in defining page information that browsers and search engines use to understand your content. It includes elements like descriptions, keywords, and viewport settings.

This guide covers the essential types of metadata, how to implement them correctly, and best practices to enhance your website’s SEO and user experience.

🔍 What is Metadata in HTML?

Metadata refers to data that describes other data. In HTML, metadata provides information about the web page such as its author, description, character set, and instructions for search engines.

It is placed within the <head> section of an HTML document and is not displayed directly on the page.

💡 Common Types of HTML Metadata

🛠️ How to Add Metadata to Your HTML Page

To add metadata, include <meta> tags inside the <head> section of your HTML document. For example:

<head>
  <meta charset='UTF-8'>
  <meta name='description' content='A guide to HTML metadata.'>
  <meta name='viewport' content='width=device-width, initial-scale=1.0'>
</head>

Ensure metadata is accurate and relevant to improve SEO and user experience.

🔐 Best Practices for Using Metadata

Ready to optimize your website’s metadata? Contact our experts for personalized assistance.

❓ Frequently Asked Questions

  • What is metadata in HTML? Metadata provides information about the web page to browsers and search engines.
  • Why is metadata important for SEO? It helps improve search engine rankings and click-through rates.
  • How do I add metadata? By placing <meta> tags inside the <head> section of your HTML.
  • What are common metadata types? Description, keywords, charset, viewport, and robots.
  • Does metadata affect page speed? Proper metadata has minimal impact but improves user experience.